The Perfect Silent Pause

Anyone who knows me knows how much I love the Miracle on Ice, the story about a team of college hockey players that defeated the greatest hockey team in the world. I’ve watched the last few minutes of the game hundreds of times. And each time, without fail, it gives me goosebumps.

Aside from the usual goosebumps, I saw the clip a little differently when a friend sent me this Super 70s Sports* tweet earlier this week—I noticed the perfect pause.

Al Michael’s call – “Do you believe in miracles? Yes!” – is iconic, and he is a legendary play-by-play announcers. But, on that magical day, after his broadcast partner, former Montreal Canadiens goalie Ken Dryden’s reply – “Unbelievable!” - the two didn’t speak again for more than 70 seconds.

It was the perfect thing to do.

Viewers were left to witness the unfolding story without interruption. The capacity crowd was rocking. American flags were waving. And, the best part, Team USA players were celebrating joyously.

The magic of the moment was best left without commentary.

The magic of the moment was best left without commentary. Even 40+ years later, viewers can feel the awe and astonishment that followed the unexpected triumph.

Sometimes the best way to announce an event is to not say a word.

In a media-heavy world of 24-hour news, blabbering talking heads, and celebrity divas, might there be an important lesson here?

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*If you’re not following Super 70s Sports, you should be. The guy is hilarious.